JSJ 283: A/B Testing with Nick Disabato

Panel:Aimee KnightCharles Max WoodSpecial Guests: Nick DisabatoIn this episode, Java Script Jabbers talk with Nick Disabato. Nick is a newbie to JavaScript Jabber. Nick is the founder of Draft, an interaction design agency where he does research driven A/B testing of E-commerce business.This is a practical episode for those who are running a business and doing marketing for the products and services. Nick talks about A/B testing for a number scenarios within the company, such as for websites, funnels, and various marketing mechanisms. Nick further goes into how this helps companies strategically increase revenue by changing things such as websites design or building funnels.In particular, we dive pretty deep on:Testing of changes of Copy, Websites, etc.What does it mean of changes, Tools, Framework, Plugins, etcDoes it matter what tools you use? Framework that works within your stackHow do make we company moneyResearching for the next testTesting for conversion rate to decide which design to go implement - VariantResponsibility for the designsFeature and getting pay for the serviceLearn more about the resources and Copy HackersLarge organization or developers, or a QA departmentOptimization teamsUsability tests and coming up with A/B testsExpertiseWhy should be care?And much more!Links:DraftNick Disabato@nickdConversionXLAB Testing ManualWider Funnels Copy HackersPicks:AmieeNodevember CharlesMike Gehard Admin LTENickHotJar.comSpecial Guest: Nick Disabato. Support this podcast at — https://redcircle.com/javascript-jabber/donationsPrivacy & Opt-Out: https://redcircle.com/privacyBecome a supporter of this podcast: https://www.spreaker.com/podcast/javascript-jabber--6102064/support.