JTBD Interviewfragen

Jobs to Be Done Interview Teil 3/3 Wie man bessere Fragen stellt und welche das sind Im dritten Teil des Jobs to Be Done Interview-Spezial geht es um die Fragen an sich. Wenn es darum geht verdeckte Kundenbedürfnisse zu erforschen um daraus bahnbrechende Innovationen zu entwickeln, müssen wir sehr gute Fragen stellen. Es gibt vieles zu beachten und viele Fragen, die wir intuitiv stellen würden, führen in die Irre. In diesem 3. Teil wird vermittelt, welche Fragearten es in JTBD Kundeninterviews gibt und wozu sie eingesetzt werden. Mit praktischen Beispielen klären Peter und Eckhart ausserdem, was bei B2B Interviews anders ist als bei B2C Interviews. Alle Episodenlinks: Jobs to Be Done Jumpstarts 2019: Neue Termine! Weitere Episoden zu Jobs to Be Done I+U Episode 003 Jobs to Be Done TheorieI+U Episode 004 Jobs to Be Done PraxisI+U Episode 016 JTBD + Outcome Driven InnovationI+U Episode 023 JTBD Interviews Teil 1von 3I+U Episode 024 JTBD Interviews Teil 2von 3 Das Jobs to Be Done Meetup Triff dich mit uns zum Austausc Folge direkt herunterladen

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JTBD Interviewfragen

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