JTBD + StoryBrand: What Marketing And Product Leaders Can Learn From These Powerful Frameworks

from Decoding Story-Based Marketing Podcast · host Decoded Strategies

Welcome to Season 2 of The Decoding Story-Based Marketing Podcast! We’re excited to have Ben Handzo, Principal at Setpiece Product Consulting, join us this season as we bring you intriguing conversations to help you reach your marketing potential. In today’s episode, we’re talking about Jobs To Be Done and Storybrand and what go-to-market leaders can learn from these powerful frameworks. We also talk about what TV shows we’re currently loving! decodedstrategies.com https://www.setpiece.co/

Episode metadata supplied by the publisher feed · Published Oct 1, 2024

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JTBD + StoryBrand: What Marketing And Product Leaders Can Learn From These Powerful Frameworks

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