EPISODE · Aug 19, 2026 · 53 MIN
JTG MINI: The weird process of buying a Birkin Bag (AKA 'The Hermès Game')
from Just The Gist
You can walk into an Hermès store with 20 grand in cash, ask for a Birkin bag, and they will say no. Because Hermès doesn't sell you the world's most coveted handbag, Hermès decides if you DESERVE one. Hopeful customers spend years (and tens of thousands of dollars) buying scarves, blankets and homewares first, stuff Hermès clients literally call 'garbage', all in the hope of one day being invited to spend another 15 grand on a bag. It's called The Hermès Game, and thousands of people are playing it right now.This is Just The Gist (MINI!) of The Hermès Game: Jane Birkin and the sketch on an Air France sick bag, quota bags and the pre-spend, the 10.1 million dollar original Birkin, and the sales associates who insist there are no bags in the back (there are bags in the back)..We give you Just The Gist, but if you want more, there's Breakin' Nooz, JTG After Show AND Bonus eps! You can access them by joining the Gistener Club via the Just The Gist Patreon or Apple Premium Subscriptions.Watch Just The Gist episodes on Youtube @JustTheGistPodcastFollow Just The Gist on Instagram and TikTok @JustTheGistPodcast Follow Rosie in all the places at @RosieWaterlandWant to give us a SuGISTion? Tell Rosie to stop singing so much? Email us at [email protected] The Gist is a Just The Network production. Executive Producer and Host: Rosie Waterland | Senior Producer and Editor: James Joseph | Producers: Kate Leaver, Hayley Staveley & Sammy Petersen | Acast Legend: Guy Scott-Wilson | Production Assistant: PocketDon't forget to follow and give us 5 stars, which means something apparently!Thank you, as always, for Gistening. Now go say something impressive at a dinner party....Hermès and the success of the coveted Birkin bag (60 Minutes, 2024)The Birkin Is Losing Value. Owners Refuse to Believe It. (Back Row, 2026)Birkin Buyer Confessions, Part I (Back Row, 2025)Birkin Buyer Confessions, Part II (Back Row, 2025)Inside the Hermès Game: Who Actually Gets a Birkin? (The Backrow Podcast, 2026)The Weight of a Handbag (Edie Lou Studio, 2025)How customers 'play the Hermès game' to secure a coveted luxury handbag (ABC News, 2025)How The Hermes Game Started (From A Former Hermes SA) (YouTube, 2024) Hosted on Acast. See acast.com/privacy for more information.
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JTG MINI: The weird process of buying a Birkin Bag (AKA 'The Hermès Game')
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