Juan Tejeda on Purpose, AI, and the Discipline of Top Consulting Firms

In this episode of BRANDIDOS – The Voice of the Brand Makers, I’m joined by Juan Tejeda (ex VCG Digital Ventures, McKinsey & Company, BCG) — a builder of brands, ventures and leadership communities.We talk about how branding has shifted from “one message to many” into a world with no mainstream, where people buy (or cancel) brands based on values, trust, and experience — and how that changes strategy, design, and leadership.We also dive into Juan’s new project Leadership Club: a learning hub for product leaders with a unique discussion format where anyone can step into the panel — turning passive listening into real conversation.If this conversation sparked something in you: subscribe, share it with a friend, and drop a comment — What do you BURN for?Key Topics→ Why “mainstream” is gone — and what brands must do now→ Cancel culture, transparency & switching costs → near zero→ Why design is a language (and everyone is a critic)→ What top consultancies do extremely well in branding→ Leadership Club: building belonging + safe spaces for leaders→ AI impact: what happens when jobs are already being replacedChapters00:40 Intro & who Juan is01:37 Origins: identity, family, moving countries05:05 Curiosity, experimentation & finding design07:08 How branding changed (no mainstream)12:09 Values, trust, switching fast & transparency16:40 What McKinsey/BCG teach about brand discipline22:59 “What do you BURN for?”27:56 Leadership Club: strategy, positioning & what it is NOT35:17 The “open panel” discussion format41:11 Segments, privacy & safe spaces47:55 Translating physical experience into a digital product49:14 Juan’s next LinkedIn post: AI replacing jobs50:02 ClosingGuestJuan Tejeda – Founder of Leadership Club, brand & product leader, ex McKinsey/BCG/VCG Digital Ventures.https://www.linkedin.com/in/juanteje/HostHans Albu Sanmiguel – SANMIGUEL strategy design | BURN Position®https://www.linkedin.com/in/hans-sanmiguel/#brandidos #branding #leadership #design #strategy