Judging Bourbon by the Bottle
from Whiskey@Work
This week on Whiskey@Work, Rob and Mark crack open a bottle that looks like it belongs next to a designer lamp instead of a dusty rickhouse. Frank August Case Study No. 6 is all about first impressions, from a minimalist bottle to a surprisingly bold pour. Along the way, the guys wrestle with sourced bourbon, high proof heat, price tags that raise eyebrows, and the bigger question lurking behind the glass… does bourbon need to look a certain way to be taken seriously? It’s a laid-back conversation about design, taste, hype, and whether a beautiful bottle can carry its weight in a cooling bourbon boom.
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