Judo Grand Slam Part 2: Reaching New Audiences

Increasing reach, building a new audience, and connecting with the younger generation are key focuses of any sport broadcaster. And here at SES, we’ve been working with the International Judo Federation to help them do just that for the last 15 years.In this episode we hear how the audience and their expectations have changed, as well as how the partnership between SES and the IJF has had to grow and flex too.Featuring Robin Willingham, presenter and producer for Judo TV and IDF social media channels.Thank you to IJF, Judo Tv and Fighting Films for archive and interview footage.Find out more about this new chapter for SES and Intelsat: www.ses.comSatellite Stories podcast is presented by Kristina Smith-Meyer, SES content creative and development manager, Global Marketing Communications.