Jugaad Innovation - CambridgeJBS

What this episode covers

Professor Jaideep Prabhu recognises that although innovation is the major strategy for companies worldwide, the current economic climate is suppressing R&D budgets and traditional highly structured innovation processes. Western companies, he says, should look to the frugal and flexible approach to innovation used by countries like India, Brazil and China as they lead the way in economic growth.

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This episode is 8 minutes long.

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This episode was published on February 27, 2012.

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Professor Jaideep Prabhu recognises that although innovation is the major strategy for companies worldwide, the current economic climate is suppressing R&D budgets and traditional highly structured innovation processes. Western companies, he says,...

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