Juggling Stakeholders, Landing the Deal – Seller's Corner with Scot Cocanour

Scot Cocanour | Promium | Founder & CEO  What's it like to sell a business after nearly a quarter-century of innovation, leadership, and growth?  In this episode, we speak with Scot Cocanour, founder and CEO of Promium, a specialized software company serving environmental labs. Scot reflects on the decision to sell after 24 years, navigating the M&A process while balancing the needs of his employees, customers, and shareholders.  He discusses the smooth, eight-month journey that exceeded expectations, the importance of timing, and the emotional and strategic elements of letting go. Scot also shares the surprising personal rewards of the sale—including keeping a promise to his wife, traveling, coaching, and even starting a new venture.  This episode is full of grounded wisdom for tech CEOs looking to exit on their own terms—without dropping the ball.  00:00 – Introduction & Promium's background 01:25 – Why Scot decided it was time to sell 02:15 – Choosing Corum and preparing for the process 03:00 – What surprised him most about the M&A journey 03:55 – Balancing owners, employees, and customers 05:00 – Life after the exit and lessons for founders