Juice Beauty: The Original Farm to Beauty Brand with Founder Karen Behnke

Originating from her passion for environmentalism and triggered by her pregnancies, Karen Behnke founded Juice Beauty in 2005. A first of its kind in clean beauty, Juice Beauty has become known for setting the standard for product results, efficacy, and quality within the clinical organics category.Today, Karen discusses her journey paving the way for clean sustainable beauty long before it was a trend. She also shares the intention behind Farm to Beauty and what it means for Juice Beauty.In addition, you’ll hear about:The difficulties Karen faced when launching one of the first clean beauty brandsThe importance of retaining the right team that will grow with your brand and excel through adversityNavigating the pandemic with a retail focused beauty brand which forced them to focus on digital marketingAdvice Karen offers to other growing brandsKaren also shares exciting news for Juice Beauty, including their inclusion in the first phase of the Ulta Beauty at Target launch.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co