Julia Chapman: Winning Titles, Controlled Spending & The Henry Pollock Effect | The Northampton Saints Story (Ep110)

There couldn’t be a better time to have this chat. After the big news that Prem Rugby is set to embrace a franchise type model, we welcome Northampton Saints CEO Julia Chapman to the show.There is so much to unpick from this: what does it mean for the individual clubs? What opportunities does it offer the players? How will it impact the core business model? But there is also a huge amount to look at from the local level. One of the Prem’s great clubs, Saints have an amazing history with a dedicated fanbase that demonstrates the appetite and commitment of the audience to club rugby in England.Time to get stuck into the ins and outs of domestic rugby with a guest who we have had many requests for in the past. We’re delighted to welcome Julia to the Business of Sport.The Business of Northampton SaintsHow winning the Premiership created a sell-out season ticket boomThe financial reality of running a Premiership rugby clubWhy owning the stadium is one of the club’s biggest competitive advantagesThe Economics of Club RugbyWhy player salary spend directly correlates with league positionHow academies allow smaller clubs to compete financiallyWhy club rugby struggles to convert international fans into paying subscribersCommercial Growth in Modern RugbyThe power of player personalities and social media in growing audiencesHow clubs monetise content, partnerships and hospitalityWhy brands increasingly want access to players and behind-the-scenes contentThe Future of Rugby ClubsWhy Premiership rugby is moving toward a more aligned league structureThe investment required to modernise stadiums and unlock revenueWhy women’s rugby could become one of the sport’s biggest growth driversA huge thank you to our amazing partners on the show: Gemini SportsWe empower the most confident sports organisations on Earth https://geminisports.ai/SlateThe complete content creation platform for social teams https://slateteams.com/