Julia Vater Fernández on Leading Two IPOs, Global Expansion & Putting LATAM on the Tech Map

Vice President of Investor Relations at VTEX, Julia Vater Fernández, has built a career at the intersection of finance, ecommerce, and global expansion. From her early years at JPMorgan to private equity, and later taking part in two IPOs, Julia has navigated high-stakes growth while championing Latin America’s talent on the world stage. In this episode of VTEX Live, Julia joins Santiago Naranjo to share the lessons learned from going public twice, the discipline it takes to handle market volatility, and the cultural moments that shaped VTEX’s IPO. She explains why timing and company maturity matter more than hype, how diversifying revenue across regions builds resilience, and why trust - not just product - is the key to winning in new markets. If you’ve ever wondered what it takes to go public and grow globally, this episode shows why focus, timing, and trust make all the difference.