Julian Braithwaite, CEO of the International Alliance for Responsible Drinking, on how Americans are approaching alcohol this summer episode artwork

EPISODE · May 18, 2026 · 5 MIN

Julian Braithwaite, CEO of the International Alliance for Responsible Drinking, on how Americans are approaching alcohol this summer

from WPTF Morning News

Julian Braithwaite, CEO of the International Alliance for Responsible Drinking, joins Lisa Price to discuss new survey data showing 86% of Americans who drink plan to do so this summer, how moderation has edged out taste as the top consideration for the first time, and emerging trends like zebra striping and nonna maxing that reflect a quieter shift in how people think about drinking.

Episode metadata supplied by the publisher feed · Published May 18, 2026

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Julian Braithwaite, CEO of the International Alliance for Responsible Drinking, on how Americans are approaching alcohol this summer

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