Julie Drainville of Edlong Flavor Solutions

My guest today is Julie Drainville of Edlong Flavor Solutions.  This Chicago business has a global footprint and focuses on re-creating one of the most complex flavor profiles out there, dairy and dairy free.  Julie is the Director of Global Sensory & Innovation for Edlong where she focuses on ensuring the flavor's Edlong develops for their clients will be enjoyed by consumers.  We learn how it’s not as simple as asking people if they like it, in fact she avoids that question altogether when conducting tests.Her role made this conversation particularly interesting as she shares insights into the process and science of what it takes to create a flavor people will actually enjoy.I hope you enjoy the conversation as much as we did!Show notes and links to learn more about this guest and business: https://tedlistenspodcast.com/