Julie Matzen Reveals What Most Marketers Get Wrong

from Conversations with Rich Bennett · host Rich Bennett / Michelle Hayes / Julie Matzen

In this episode of Conversations with Rich Bennett, marketing powerhouse Julie Matzen joins Rich and co-host Michelle Hayes to share how her innovative platform, Boarderline, is transforming the way small and mid-sized businesses access expert marketing advice. Julie explains how AI, strategic planning, and curated advisory boards are giving entrepreneurs affordable access to top-tier knowledge, without burning through budgets. A must-listen for anyone looking to launch or grow a business in today’s digital world. Guest: Julie Matzen Julie Matzen is a seasoned marketing expert with over 25 years of experience working with major brands like Sherwin-Williams, Oura, and Yale Smart Locks. She is the founder of Mayday Agency and co-founder of Boarderline, a groundbreaking advisory platform that connects startups and small business owners to elite industry experts. Julie’s mission is to make high-level guidance accessible to entrepreneurs at every stage of growth. Main Topics: · Julie’s path from PR to founding a full-service ad agency· The birth and mission of Boarderline· Common marketing mistakes small business owners make· Why “everyone is not your customer”· How to use AI effectively—and what to avoid· Strategic planning and the importance of a business plan· PR vs. paid media: what works and why· How to build an advisory board on a budget· The future of advertising and attribution in a post-cookie world· Why personalization and strategy matter more than “cute content” Resources mentioned: · Mayday Agency (Julie’s marketing agency)· Boarderline – Business advisory platform· Sherwin Williams, Cricut, Oura Ring, Yale Smart Locks, Master Lock· Brad DeLava – Media expert at Borderline· Janet Notardonato – Market research expert at Borderline· Authority Magazine (Medium.com feature)· LegalZoom, USPTO.gov, SBA, Trulient, SoFi (business/legal tools discussed)Send us Fan MailCelebrate the Magic of Words in Bel Air, Maryland!https://bookfairatbelair.org/Support the showRate & Review on Apple Podcasts Follow the Conversations with Rich Bennett podcast on Social Media:Facebook – Conversations with Rich Bennett Facebook Group (Join the conversation) – Conversations with Rich Bennett podcast group | FacebookTwitter – Conversations with Rich Bennett Instagram – @conversationswithrichbennettTikTok – CWRB (@conversationsrichbennett) | TikTokSponsors, Affiliates, and ways we pay the bills:Hosted on BuzzsproutSquadCastSubscribe by Email

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This episode is 1 hour and 9 minutes long.

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This episode was published on June 13, 2025.

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