Julie Rotuno: How Do You Build Customer Relationships?

How do you build customer relationships? Julie Rotuno is a self-proclaimed "packaging nerd" with a mission to help businesses see packaging as an extension of their brand. Whether it's a boutique startup or an established retailer, she believes that packaging is an emotional and strategic component of the customer experience. From the iconic Tiffany's blue box to the luxurious presentation of a Victoria's Secret bag, she educates businesses on how thoughtful packaging choices can elevate their brand perception and customer loyalty. With a keen eye for trends, a commitment to sustainability, and a deep understanding of consumer behavior, Julie continues to drive Mid-Atlantic Packaging forward while inspiring others to think outside the box—literally and figuratively. In episode 553 of the Fraternity Foodie Podcast (I called it 552 by accident), we find out why Julie selected the University of Delaware, how teaching initially went for her, how she started working for Mid-Atlantic Packaging, how she knew when it was time to shift the business, what is sustainable packaging, how to create customer responses with your packaging, how to build customer relationships, and advice for future entrepreneurs. Enjoy!