Julien Wera on DICE, Ubisoft and the Rise & Fall of his studio PART 1

In this season premiere two-parter, Julien Wera shares his extensive journey through the gaming industry at companies like DICE, Paradox Interactive and Ubisoft. From marketing to studio leadership, emphasizing the importance of team size, creative pillars, research, and navigating industry challenges. Discover insights on building a studio culture, balancing innovation with risk, and leadership lessons learned along the way including his very own studio challenges. This part 1 was recorded November 2025.This interview is suited for people wanting to better understand game development, marketing, live service, starting and running your own studio and more!