July 1, 2026: Berries, Cinemas, Schwa

In Williamstown, Images Cinema is about to emerge from a year of construction chrysalis with double the theaters and a wealth of other improvements. We head to the northern Berkshires to see the changes first hand and get a tour of the details from a member of their board who helped to design the upgrade, Matt Brogan, better known as the cider maker of Berkshire Cider Project. Now that July is firmly upon us, the berries are all out, and at one of the biggest farms in the 4 counties, they’re cultivating better plants for the climate changes to come. Nourse Farms in Whately provides strawberry, raspberry, and blackberry plants for farms all over the country, and fresh fruit for us lucky residents of western Mass, and we get a tour of their massive facilities and a taste of their bounty with CEO John Place, and Chief Administrative Officer Rachael Monette.Plus Word Nerd Emily Brewster, Senior Editor at Merriam Webster, walks us through one of the trickier practies of the English Language, where the soft sounds lay in schwas, and how they pop up in words we use regularly.