jump before you know how to land with Katelyn Collins

What this episode covers

This episode is a good one, trust me! Today I’m talking to Katelyn Collins, conversion copywriter extraordinaire and awesome human being. In this conversation, we’re talking all about taking the leap into being your own boss and how to write incredible stuff for your business. Before we jump into this week’s episode, here’s a quick vocab lesson: What’s a conversion copywriter? A copywriter writes all the things for business. Emails, stuff on your website, blog posts, etc. A CONVERSION copywriter focuses on writing copy that makes you money! This is the stuff that turns casual readers into customers. And Katelyn is incredible at this! She has so many awesome and simple tips, and I can’t wait for you to hear them! Here’s what you’ll get in this episode: How business is a lot like skydiving. Stay with me here. How to deal with the spider web of scary thoughts when you’re about to take the big leap. (This spider web analogy is going to catch on, mark my words!) Why grammar and spelling doesn’t make or break your writing communication. Seriously, who has time to proofread? How to recycle your business writing so you can get MORE results while writing LESS. Katelyn’s awesome trick for getting over writer’s block when it comes to email and captions. Why you DON’T have to tie every email and Instagram caption to your business. (Did you just sign with relief?) More good news: You don’t have to be “funny” for your audience to fall in love with you! Fun tangents like straw-shaming, spider webs, and TikTok over 30. Copywriting is a scary topic for a lot of hairstylists and business owners in general, but Katelyn makes this so fun and approachable. At the end of the day, copywriting is all about building a relationship with your audience and making their decision to work with you a no-brainer! For more Katelyn, follow her on Instagram and grab a copy of her free copywriting guide!