Jump In #11: Professor Jonathan Schroeder
from iJumpTV
More at http://www.ijump.co.nz/ ... This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture. You'll hear * what brand culture has to do with the web * how online tools are making everyone more brand-aware and socially aware * what a company blog is for * the issues marketers face worldwide, particularly in emerging markets Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin
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This episode was published on February 7, 2008.
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