Jump In #24: Flashmobbing and Generation C
from iJumpTV
(More info: http://www.ijump.co.nz/ ) We go conga dancing in the shopping mall today, participating in a Flashmob, and asking what's the thinking behind it. It's a glimpse of the future of marketing, when "consumers" are just as likely to create content as to consume it. Learn more about Generation C.
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This episode was published on May 31, 2008.
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