June bicycle business data, Trek Bike's D2C shift, and how AI will affect bike shops in the future

Welcome Around the Workstand!Summit - we met as a team recentlyBig characters. Great culture.Aligned behind our purposeAwesome leadership teamIndustry talkTrek D2C announcementExpected evolutionSeems to be a relatively well thought out programUnknown impactPlaybook - Have a great digital strategyMore important than everWe’ve got you covered on technology and marketingJune online resultsPlatform flat overallDriven by Google advertisers and bike salesTypical dealer down 8%Site visits see continued growth over 2023 but slowingOrder volume remains down 13%Offset by - Average order value up 16% compared to 2023As expected strongest click and collect performance41% of ordersRoughly at 2019 levelsDown from COVID highs of 60%Sign that the typical dealers are getting store traffic from ordersCollision conference in COAI was everywhereClearly going to be impactful on businessZero click search one of first areas of impactBe sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].