June's Journey: A party to die for - The power of community-driven content in gaming!

This is no BS gaming podcast 2.5 gamers session with @WoogaGames & @MediaBodiesMarketing ! Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Host: Matej Lancaric⁠ Special guests: April Laws, Edward Fuller Youtube: https://youtu.be/KprKzQQelow Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:30 Introduction and Guest Introductions 04:31 Planning and Logistics 08:13 Phases of the Project 10:18 Involving Players in the Ideation Process 13:45 Internal Team and Collaboration with MediaBodies 16:27 Challenges and Details of the Production 25:20 Engagement and Reach on Social Media 28:18 Episode Length and Viewer Engagement 32:29 Future Plans and Community Engagement 36:53 Reflections and Gratitude --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar April Laws https://www.linkedin.com/in/aprillaws1/ Edward Fuller https://www.linkedin.com/in/edwardjfuller/ --------------------------------------- Takeaways Collaborating with influencers and involving players in a video series can be a powerful way to engage and re-engage the community. Planning and executing a project like this requires careful coordination, from selecting contestants to writing the story and creating puzzles. Community-driven content that tells a good story can be a more effective marketing approach than traditional advertising. Long-form videos can be engaging and successful in driving player engagement, especially when combined with interactive elements like puzzles and QR codes. Even with a limited budget, smaller-scale community content initiatives can still have a significant impact. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes