Junk Food Nostalgia Hits Sports Nutrition Market, But How Long Will The Strategy Last?

Coldstone Creamery ice cream flavored whey protein, Warheads flavored pre-workout, Swedish Fish flavored BCAAs, and the list continues to grow with sports nutrition brands using authentically licensed flavors in their products, but is that differentiation strategy about to get tougher soon?Recently, Post Holdings and Dymatize Nutrition (which Post Holdings owns through BellRing Brands) launched a Pebbles Cereal flavored protein that I believe changed the market dynamics of sports nutrition brands attempting to acquire licensing from other food/beverage IP owners. Find out why in this audio version of a recent episode of my popular Deep Dish CPG YouTube series.