Just Because Every Other Lawyer is Doing It Doesn't Mean You Should with Robert Rose | Ep 029

Lawyers like to stick with what they think works in their practices--even if they could be doing much better by making small changes. This includes how they approach marketing. But if it's done right, changing your marketing strategy can completely change how your practice attains--and retains--revenue. Content marketing is a type of marketing that can lead to referrals and more reliable income streams. When done with consistency and providing rarely given answers, you can become the go-to practice in your field. In this episode of Great Practice, Great Life, author and marketing and communications strategist Robert Rose is Steve's guest. Robert is a firm believer in the power of content marketing. His philosophy revolves around the idea that marketing doesn't have to be complicated to be successful. He understands that when something in your strategy isn't working, it's time to pivot--and he has experience doing this himself. This episode is full of nuggets of genius, including why classic marketing techniques still work when you incorporate them with new marketing ideas, why doing what you love doesn't always create income, and how content marketing can help answer the questions you answer in your business over and over again. Robert is excited to share how marketing can ultimately pay for itself. In this episode, you will hear: The simplicity of marketing and why serendipity makes great marketing What Robert's current podcast is about, how it started, and what his old podcast covered The importance of classic marketing techniques and why they still work in conjunction with new marketing ideas Why doing what you love doesn't always bring in the income you want The common challenge businesses face when it comes to marketing The definition of content marketing and why delivering value is what makes it successful What advertising is versus content marketing that offers value One of the biggest business benefits of content marketing Why content marketing can help answer the questions you answer over and over again Simplicity can create great marketing with the Rarely Given Answer (RGA) Three ways attorneys can build their content marketing strategies How marketing can ultimately pay for itself What Robert wants lawyers to know about content marketing Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected]. Supporting Resources: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi & Robert Rose https://a.co/d/9fzHy3w  Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson https://a.co/d/hr2ff1y   Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose & Joe Pulizzi: https://a.co/d/hNJnq2b  This Old Marketing Podcast: https://www.thisoldmarketing.site/ Robert Rose: https://robertrose.net/ Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.