The "Probably Not S**t" Strategy: Honest Marketing for Tech Firms

Rory Sutherland said that we choose certain brands, not because we think they're the best, but because we think they probably won't be sh*t. We loved this idea and talk about it and plenty of other things - some of them marketing related - in this episode of the show. We also tackled a major operational risk for tech companies: agency vendor lock-in. Discover why letting an agency build your site on overly complex, proprietary JavaScript frameworks traps your marketing team, and why adopting a mainstream, robust CMS (like HubSpot, WordPress, or Webflow) is the smarter choice for long-term business agility.