Just Following Up with Alyson Sologaistoa, VP of Public Relations at Universal Orlando Resorts

Live from the PR & COMMS SUMMIT, it's Just Following Up...Again. This season features a new mini-series called Live from Summit, where speakers who joined the Florida Public Relations Association for the 2025 PR & COMMS SUMMIT are highlighted and share additional information from their presentations.  In the season three premiere, Alyson Sologaistoa, Vice President of Public Relations for Universal Orlando Resorts, shares what it took to launch EPIC Universe, the brand-new theme park at Universal Orlando Resort. From leveraging traditional media to engaging content creators, Alyson gives insights into how to build a successful campaign launch.  Have a suggestion for a future episode? Let us know by filling out this form.  For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/  The Live from the Summit mini-series is sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/ Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup