Just Following Up with Candice Smith, French Press PR

In this episode of Just Following Up…Again, Candice Smith MEd. shares her approach for getting founders with complex stories to think differently about visibility and traction. Her work at French Press intentionally amplifies voices that often get overlooked in traditional media cycles, pairing strategic support with a fresh framework to help leaders capture attention and turn it into lasting impact. Candice has guided entrepreneurs through the challenges of earned media rejection, pivoting to new channels, building trust, and ultimately finding the right mix for sustainable growth. Her sessions consistently help founders identify what’s working, refine their message, and cultivate relationships that lead to genuine coverage.  Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/  Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup