Just Following Up with Larry Watzman, VP Marketing & Creative Services at FOX 35

Most media campaigns are more than just visuals – they’re the result of rhythm, patience, storytelling…and maybe even AI. In this episode of Just Following Up…Again, CWC Communications Committee Member Lydia Baxter speaks with 20-time Emmy winner Larry Watzman from FOX 35 Orlando.  Larry reveals how his background as a musician shapes his creative approach, and how marketing and communications is all about building community. Plus, he shares behind-the-scenes stories including a Super Bowl campaign with the Goo Goo Dolls and lessons learned from puppy raising for Palmetto-based nonprofit Dogs, Inc.  Whether you’re a PR pro, content creator, or media strategist, Larry’s insights will inspire you to rethink the way you approach storytelling, community engagement, and technology. Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/  Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup