Just How Toxic Is Your Lip Balm? Dive in with the founder of Solterra

In this episode, Kat chats with Preema Sarkar, founder of Solterra, a luxury sustainable beauty brand that brings together science backed evidence, ancient eastern widsom, and chic sustainable packaging. Preema shares how her background working in science and her family's Indian roots have informed both her approach to beauty and business. They dive into the inspiration behind Solterra’s innovative + super sustainable lip balm and why lip products are some of the most toxic things that we consume on a daily basis. Preema opens up about the challenges of building a purpose-led brand, the importance of creating an emotional connection with customers, and how she’s redefining luxury to be as good for the planet as it is for the soul.Key TakeawaysBringing science and ancient wisdom in beauty to create innovative products that really work.Why sustainable beauty can and should also have a luxury feel.The role of storytelling in conscious brands.Why slow living matters in wellness and entrepreneurship.How to overcome the challenges of building a purpose-led business.