#justCOS Audio 072 - How To Have Solid Branding - IHOP

#justCOS Audio 072 - How To Have Solid Branding - IHOP IHOP recently changed their branding to IHOB which caused great controversy. Today we chat about the importance of and how to build a solid brand. Metaphor: IHOP - Branding change to IHOB #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Follow Craig on… www.facebook.com/craigosull www.instagram.com/craigosull Free training videos (speaker training, business strategies, marketing campaigns) www.craigosullivan.com/resources Opening / closing music Credit - Pendulum “ABC Theme Song - Remix”