Justin Buzzi on building organic social media to 300M views per year, for a tour business

New show, new obsession: social media.For episode one of Everything Social Media and Travel, I’m joined by Justin Buzzi — founder of Get Up And Go Kayaking, now at 32 locations, averaging 300M organic views per year over the last three years.We unpack what actually drives that kind of reach:Why “followers don’t matter” anymorePosting 3x/day across major platforms (and why volume wins)The banger bank: reposting what works, without shameHow to recruit micro-creators using burner accounts + local tagsIncentives for guides and franchisees to capture content consistentlyThe blend: Google still drives the majority, but social is a serious revenue channelIf you sell tours, activities, or experiences, this is a practical blueprint for building attention — and turning it into bookings.Get Up and Go Kayaking Instagram: InstagramFollow or contact Justin: Justin Buzzi | LinkedInSee the Videreo case study and start your free trial here: https://gamma.app/docs/Creator-Marketing-gets-measured-in-Palau-oicfv54zvjq0ckb