Justin Dawes: From Amateur Racer to Cycle World Editor – Embracing Change in Motorcycle Media

On this episode Sam sits with Justin Dawes at the 2025 AimEXPO. Justin, the executive editor of Cycle World magazine, shares his unique journey into the motorcycle industry and the shifting dynamics of print media. He reflects on personal anecdotes, such as a near-accident during a press launch in Italy and his unconventional transition from motorcycle racing to journalism, catalyzed by key career opportunities despite economic challenges and the decline of traditional print operations. As he discusses the impact of digital media, the pressure to produce timely content, and the allure of AI-generated articles, Justin emphasizes the importance of authentic, reader-focused journalism. He underscores the significance of genuine experiences and community support in navigating the evolving landscape of motorcycle media, expressing a commitment to mentorship and fostering the next generation of writers and enthusiasts. The conversation highlights his passion for motorcycling, the beauty of the riding experience, and the enduring value of thoughtful storytelling in preserving motorcycle culture.