Justin Leonard: Building Game Seven From Street Culture to Global Brand

In this episode of Creative Coordinates, we sit down with Justin Leonard, co-founder of Game Seven, a creative agency at the intersection of sports, culture, and community. From early days hustling in NYC’s basketball scene to leading campaigns for some of the world’s most recognized brands, Justin shares how he and his team built an agency that speaks fluently in both sport and style. We talk about Game Seven’s evolution—from bootstrap beginnings (including his brother’s Amex keeping the lights on) to partnering with one of the top sports management firms in the world. Justin reflects on lessons learned from street culture, building authentic brand relationships, and scaling a creative business without losing the soul that started it all. 🎙️ Highlights: – The role basketball and street culture played in shaping Game Seven’s DNA – What it takes to grow from grassroots to global campaigns – Building trust and authenticity with big brands – Lessons from navigating both creative and business leadership 📍Recorded at WSA—where creativity meets community.