Justin Oberman: SEO & Transition From Ranking Into Participation In The Attention Economy

In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital marketing. Justin shares his journey from running a seven-figure agency to becoming a specialist in "manufacturing attention" for clients in the advertising and marketing space. The discussion covers the evolution from traditional SEO tactics to attention-based strategies, the power of showmanship in marketing, and why Justin believes every industry needs its own "Dogecoin" - that disruptive, attention-grabbing player that changes the game. Key Topics Discussed The Shift from SEO to Attention Economy: How AI and LLM-based search tools are changing the game from keyword optimization to consensus-based visibility Showmanship Over Persuasion: Why Justin believes marketing is fundamentally about putting on a show rather than traditional persuasion techniques The Publicity Approach: Moving beyond personal branding to manufactured attention and strategic controversy Fame as the Ultimate Marketing Goal: How attention beats traditional marketing metrics and makes everything else easier Social-Centric Marketing: Using organic social media as a springboard for broader publicity efforts Notable Quotes "I do not believe that advertising or marketing is about persuasion. I don't think it's about selling. I don't think it's about even storytelling. I think those are all techniques for what the main thing that advertising and marketing and branding is, which is showmanship." - Justin Oberman "All advertising is guesswork, nobody really understands how it works. It's all a gamble. And the only thing that really matters is fame. The more famous you are, the easier everything becomes." - Bob Hoffman (as quoted by Justin) Resources & Links Guest Information Justin Oberman on LinkedIn: linkedin.com/in/justinoberman Oberman and Partners: Done-for-you publicity services https://www.obermanpartners.com/  Genius Scouts: geniusscouts.com - Educational platform and free monthly masterclasses Instagram/X: @OBERCREATIVE8 Books, Services & References Mentioned "Phantom Fame" by Harry Reichenbach - The foundational book that shaped Justin's publicity philosophy "Propaganda" by Edward Bernays - Classic text on public relations and influence Price Intelligently by SBI - The importance of understanding pricing perceptions on your marketing choices Howard Luck Gossage - The advertising innovator who invented interactive advertising in the 1960s Podcast & Host Information Unscripted SEO Podcast: unscriptedseo.com SEO Arcade (Jeremy's Agency): seoarcade.com Host: Jeremy Rivera Additional Networks Mentioned Jumpsuit Network - Marketing and advertising professional network Key Takeaways for SEO & Digital Marketing Professionals Rethink Link Building: Instead of cold outreach, focus on becoming visible to industry publishers and journalists through consistent public discourse Attention Drives Authority: In an AI-driven search landscape, consensus matte...