Justin Rashidi: The future of SDRs, BDRs, and AI-powered sales development

AI is everywhere in go-to-market conversations.  But is it actually helping revenue teams grow? In this episode of the Go-To-Market Podcast with Dr. Amy Cook, Justin Rashidi, Co-Founder and Chief Strategy Officer of SeedX, discusses what's really working in modern B2B go-to-market strategy and what's being overhyped. Justin shares insights from working with CMOs and revenue leaders across B2B, B2C, and B2B2C organizations, and explains why many teams are overcomplicating GTM with AI, attribution models, and complex funnels while ignoring the fundamentals that still drive predictable revenue. This conversation examines the future of SDRs and BDRs, the rise of AI agents with humans in the loop, why cold email is losing effectiveness, and how high-performing teams use LinkedIn, search intent, and in-person meetings to build trust and close deals. If you're a CMO, CRO, RevOps leader, or founder, this episode will challenge assumptions and help you refocus your go-to-market strategy on what actually converts.  What You'll Learn in This Episode: Why AI won't fix a broken go-to-market strategy The B2B marketing basics most teams overlook How to turn online demand into real-world relationships The future of SDRs, BDRs, and AI-powered sales development How CMOs can better align with sales and revenue leadership Why marketing attribution obsession can hurt pipeline growth Listen now.  Tune in each week for a new episode of Go-To-Market with Dr. Amy Cook!