Justin Rowe: $100K/Month LinkedIn Ads Strategy

Justin Rowe is the Founder of Impactable. Impactable is the #1 B2B LinkedIn agency where LinkedIn experts scale modern B2B startups with demand gen & retargeting frameworks.Justin's story ranges from the Restaurant Industry to launching a lead gen agency that was acquired to now running the #1 LinkedIn Ads Agency.We talk about the balance of LinkedIn Ads and Paid Search, how to effectively budget your campaigns and many other topics like:- Strategies for Boosting Organic Content- Paid Search vs. LinkedIn Ads- Budgeting for LinkedIn Ads- Campaign Structure for Cold vs. Retargeting Layers- Content Strategy for Cold vs. Retargeting Ads- Optimizing Ad Performance and Budget Allocation- Optimizing LinkedIn Ad Spend- Thought Leader Ads- Troubleshooting LinkedIn Ad PerformancePerfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with Justin:Justin’s Linkedin: https://www.linkedin.com/in/justin-rowe-4043339b/Impactable: https://impactable.com/Connect with me:LinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/Chapters00:00 Introduction to LinkedIn Ads and Fletch02:18 Strategies for Amplifying Organic Content05:39 Paid Search vs. LinkedIn Ads: A Balanced Approach09:23 Budgeting for LinkedIn Ads: Initial Considerations11:44 Campaign Structure: Cold vs. Retargeting Layers15:52 Attribution and Measuring Impact19:27 Content Strategy for Cold and Retargeting Ads23:32 Optimizing Ad Performance and Budget Allocation27:49 Optimizing LinkedIn Ad Spend30:09 Building Brand Awareness for Non-Market Buyers32:02 Leveraging Engagement Signals for Outbound Strategies35:09 The Hustle Behind Successful Marketing37:08 Exploring Cross-Platform Advertising Strategies39:00 The Evolution of Thought Leader Ads40:58 Foundational Elements for LinkedIn Advertising Success45:51 Troubleshooting LinkedIn Ad Performance#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org