Justin Sell on NIL investments, portal, NDSU-to-FBS (Jacks next?), Jackson & Peterson year 1, Aaron Johnston & keeping him around

So, how strong is the urge for South Dakota State's athletic director and head football coach to move up to FBS now that arch football rival North Dakota State has gone bigger time?   How strong is the Summit League as the conference shrinks to eight teams soon, especially with reports and rumors of unrest among the non-Dakotas schools?    What can SDSU possibly do to keep its best athletes happy and in Brookings despite impossible-to-compete-with NIL offers coming down the pike?    What is new and improved in Jacks football from Dan Jackson's first year to the second?   The Happy Hour host and video producer Cordell Wright were invited to speak to a class of journalism students at SDSU on Thursday.    So, why not track down Justin Sell and Jackson for some Happy Hour conversations while they were at it?    Both men were gracious with their time — about an hour each.   Sell covered many tough topics he deals with daily, including navigating the NIL and transfer portal, which can keep mid-major and FCS coaches up at night.   After 17 years leading the athletics department, Sell, as usual conveys the steady optimism of a veteran who has seen it all. He evaluates the first season of Jackson and men's basketball coach Bryan Peterson.   How restless are fans about the performance and future of those programs, plus the portal vortex that is pillaging rosters all over the MVFC and Summit League... and what can Sell assure them to continue the momentum in Brookings — where, for now, SDSU experiences large and engaged crowds for its bigger sports?