Justin Steinman, CMO of ModMed: Why Great Marketing Starts With Human Stories

In this episode of CMO Journeys, Christian Banach speaks with Justin Steinman, Chief Marketing Officer at ModMed. Justin shares how a career built across healthcare, healthcare IT, and enterprise software has shaped a marketing approach grounded in storytelling, operational clarity, and a strong understanding of customer needs.What the Conversation Covers • Justin’s path from studying English and history to leading marketing teams in healthcare and healthcare technology • Why storytelling still matters in a data-driven, AI-heavy marketing environment, and how human connection shapes stronger messaging • How ModMed is preparing for its next phase of growth following private equity investment and a mandate to scale • How Justin structures marketing teams to support product lines, customer segments, and integrated go-to-market strategy under one clear story • What he looks for in agency and partner relationships, including deep expertise, cultural fit, strong work samples, and support for specialized or high-stakes initiatives|Guest BioJustin Steinman is Chief Marketing Officer at ModMed, a specialty-focused healthcare SaaS company serving more than 40,000 providers with solutions across EHR, practice management, revenue cycle, patient engagement, and AI-driven tools. He has spent much of his career in healthcare and healthcare IT, with senior marketing leadership experience across companies including ModMed, Definitive Healthcare, Insora Health, GE Healthcare, and Aetna.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.