Justin Tidwell, CEO of NOWADAYS, on defining a new class of spirit: infused cannabis!

Justin wanted to have a light and fun experience without the potential downsides of typical alcohol in a spirit, so he set out to redefine what the category was. He realized there was a great opportunity to utilize Cannabis in a spirit, when so many other spaces were figuring out ways to incorporate it, and launched the now viral brand NOWADAYS. With a small inclusion of THC and a great, well loved, taste, the brand has seen immense success with Justin's leadership. It has become the first nationally available infused spirit, opening up the category for many to see what is possible!Justin shares how he landed on the idea, what it took to bring this out to market, and his future ambitions for the brand!