Justin Trudeau should box again: How the Liberals Retake Their Lead as Digital Campaigners

We go On Background with Dave Sommer, Associate Creative Director at Creative Currency and VP at Enterprise Canada, former Deputy Director of Communications, Digital, for Prime Minister Justin Trudeau, and former Head of Politics and Government at Instagram. Dave played a major role in Liberals’ 2015 majority winning campaign, where the party’s digital strategy was well ahead of their opponents. He and Fred discuss why Trudeau should return to the authenticity of his earlier campaigns to counter Poilievre's populist appeal.