Juul and the business of addiction, with Lauren Etter

What this episode covers

Juul became a sensation — and a sensationally dramatic story. Lauren Etter, author of The Devil's Playbook: Big Tobacco, JUUL, and the Addiction of a New Generation, joins us to explain how a tech startup founded in a Stanford design studio to disrupt the smoking industry upended years of tobacco regulation in the United States, got a new generation of teenagers addicted to nicotine after years of declining teen smoking rates, and eventually found itself valued at 38 billion. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently Asked Questions

How long is this episode of Decoder with Nilay Patel?

This episode is 1 hour and 15 minutes long.

When was this Decoder with Nilay Patel episode published?

This episode was published on June 29, 2021.

What is this episode about?

Juul became a sensation — and a sensationally dramatic story. Lauren Etter, author of The Devil's Playbook: Big Tobacco, JUUL, and the Addiction of a New Generation, joins us to explain how a tech startup founded in a Stanford design studio to...

Can I download this Decoder with Nilay Patel episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.