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Jul 16, 2019 23 min

JUUL: Leading the Vaping Revolution

from Cold Call

In his case, “JUUL and the Vaping Revolution,” Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL vaping products in 2018, in particular the success of its e-cigarettes with teenage high school students who had never smoked.

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JUUL: Leading the Vaping Revolution

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