Juul Me Twice - Full Disclosure with Roben Farzad

What this episode covers

Just as teen smoking visited record lows, Juul (a startup that's now valued at $15 billion) came out of nowhere to offer adolescents flavored, concentrated vape hits of nicotine. The FDA calls it a public-health crisis. We talked to marketing veteran Robin Koval of Truth Initiative about the tricky new battle to save teens from themselves.

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Frequently Asked Questions

How long is this episode of Full Disclosure with Roben Farzad?

This episode is 53 minutes long.

When was this Full Disclosure with Roben Farzad episode published?

This episode was published on September 14, 2018.

What is this episode about?

Just as teen smoking visited record lows, Juul (a startup that's now valued at $15 billion) came out of nowhere to offer adolescents flavored, concentrated vape hits of nicotine. The FDA calls it a public-health crisis. We talked to marketing...

Can I download this Full Disclosure with Roben Farzad episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.