EPISODE · Jul 20, 2026 · 4 MIN
K-Beauty's US Surge, and Medik8 Tests Sephora
from Beauty in Five
Korean Beauty Goes Mainstream in the U.S. CNBC reports sustained U.S. demand for Korean beauty, a trend it says positions K-beauty brands to expand share. (CNBC) Medik8 Debuts at Sephora, Targets $100M in Sales. UK-founded Medik8 is entering Sephora in the U.S. and Canada, a move Cosmetics Business reports comes with a stated $100 million sales goal. (Cosmetics Business) Bath & Body Works Opens First Brazil Store. Global Cosmetics News reports the U.S. retailer has entered Brazil with a São Paulo store and localized e-commerce, part of its stated international expansion. (Global Cosmetics News) Also moving today: La Favorite: Gaultier’s First Major Feminine Fragrance to Launch in 10 Years (WWD Beauty) How Neutrogena Is Rebuilding for the New Generation (WWD Beauty) Chanel Global CFO Philippe Blondiaux to retire end of 2026 (Cosmetics Business) Shiseido appoints Adele Zhang to lead global travel retail business (Global Cosmetics News) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com
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What this episode covers
NielsenIQ reports U.S. K-beauty sales reached 2.8 billion dollars early this year, up roughly 48 percent from a year earlier, as Olive Young expands its U.S. store footprint and Morgan Stanley's Simeon Gutman forecasts sales near 4 billion dollars this year. UK-founded brand Medik8 is debuting at Sephora in the U.S. and Canada with a stated target of 100 million dollars in sales, per Cosmetics Business, while Bath and Body Works has opened its first store in Brazil. Jean Paul Gaultier, Neutrogena, Chanel, and Shiseido round out the day's moves.
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K-Beauty's US Surge, and Medik8 Tests Sephora
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