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K čemu slouží a proč používat UTM parametry? episode artwork

EPISODE · Jan 20, 2023 · 3 MIN

K čemu slouží a proč používat UTM parametry?

from Podcasty o online marketingu od MarkMedia · host Marek Wiener

Takzvaná UTMka (oficiálně Urchin Tracking Module) jsou pro každého analytika velmi důležitým marketingovým prvkem. Tento článek proto věnuji zejména těm, kteří se v onlinu dlouho nepohybují nebo UTM parametrům zatím nepřikládali takovou váhu.

Episode metadata supplied by the publisher feed · Published Jan 20, 2023

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K čemu slouží a proč používat UTM parametry?

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