K-Pop and the Korean Wave with Jimmyn Parc

Jimmyn Parc of Sciences Po speaks with Satoko Naito about the global popularity of K-pop and the history of the Korean Wave (Hallyu), highlighting significant factors like Korea-Japan political relations, copyright laws, and digitisation. Dr. Parc also explains how consumer trends and collaborations with producers from Nordic countries have contributed to make K-pop the international phenomenon it is today.