Kafe z benzínky jde do světa. Své kavárenské koutky chce Orlen i mimo pumpy episode artwork

EPISODE · Jul 3, 2025 · 14 MIN

Kafe z benzínky jde do světa. Své kavárenské koutky chce Orlen i mimo pumpy

from Agenda

Z trhu zmizela legendární značka čerpacích stanic Benzina, aniž by si toho zákazníci výrazněji všimli. Naopak - rebranding, který vyšel na 450 milionů korun, přinesl více lidí a vyšší tržby. To však nejsou jediné kroky, které Orlen Unipetrol chystá. Se svou kavárnou Stop Café má velké plány. „Chceme být mimo čerpací stanice,“ říká o plánech Orlenu Agnieszka Bobrukiewicz z představenstva Orlen Unipetrol. Značka Stop Café míří nejenom do prodejních automatů po celé zemi, ale i do kávových koutků obchodů s potravinami. Agenda. Rozhovory s top lídry českého byznysu, zakladateli firem, odborníky. Čtvrthodinka o byznysu z první ruky. Každý všední den na SZ Byznys a ve všech podcastových aplikacích. Odebírejte na Podcasty.cz, Apple Podcasts nebo Spotify.

Z trhu zmizela legendární značka čerpacích stanic Benzina, aniž by si toho zákazníci výrazněji všimli. Naopak - rebranding, který vyšel na 450 milionů korun, přinesl více lidí a vyšší tržby. To však nejsou jediné kroky, které Orlen Unipetrol chystá. Se svou kavárnou Stop Café má velké plány. „Chceme být mimo čerpací stanice,“ říká o plánech Orlenu Agnieszka Bobrukiewicz z představenstva Orlen Unipetrol. Značka Stop Café míří nejenom do prodejních automatů po celé zemi, ale i do kávových koutků obchodů s potravinami. Agenda. Rozhovory s top lídry českého byznysu, zakladateli firem, odborníky. Čtvrthodinka o byznysu z první ruky. Každý všední den na SZ Byznys a ve všech podcastových aplikacích. Odebírejte na Podcasty.cz, Apple Podcasts nebo Spotify.

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Kafe z benzínky jde do světa. Své kavárenské koutky chce Orlen i mimo pumpy

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This episode was published on July 3, 2025.

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Z trhu zmizela legendární značka čerpacích stanic Benzina, aniž by si toho zákazníci výrazněji všimli. Naopak - rebranding, který vyšel na 450 milionů korun, přinesl více lidí a vyšší tržby. To však nejsou jediné kroky, které Orlen Unipetrol chystá....

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