開店有賺卻是零利潤？會計利潤、經濟利潤與創業決策陷阱解析

開一間店帳面有賺，真的代表你賺錢了嗎？本集用「年薪 10 萬美元律師辭職開披薩店」的經典案例，完整拆解會計利潤與經濟利潤的差別，說清楚多數人忽略的機會成本，以及固定成本、變動成本、邊際報酬遞減、零經濟利潤與沈沒成本如何一步步讓人做出錯誤決策。這不只是創業問題，而是每個人在工作、投資與人生選擇中都會踩到的經濟學陷阱。

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開店有賺卻是零利潤？會計利潤、經濟利潤與創業決策陷阱解析

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