Kaila Yates and Jacob Howard - Introducing the Financial Marketing Insights podcast!

Welcome to the first 'preview' episode of the Financial Marketing Insights podcast! In this introduction episode, we learn more about the series and about our two co-hosts, Jacob Howard and Kaila Yates.  Jacob Howard, Founder, Financial Marketing Insights (FMI) – Jacob has worked for a number of leading financial institutions including AEMS, NYSE Euronext, SWIFT, Liquidnet and Deutsche Bank. For the last five years, he has been the Chair of the Chartered Institute of Marketing (CIM)'s financial services sector interest group, running annual 'Financial Services Marketing Leaders Summits'. Through his business, Jacob is building on these Summits with the same founding organisations - CIM, EI Advisory and the World Media Group - to take these events international and continue to help the FS marketing community to forge new connections, exchange marketing best practices, and engage in groundbreaking conversations that will drive the future of financial marketing forward. Kaila Yates, Fractional CMO, TwoJacksComms – Kaila has had a very international career working for global technology companies such as IBM, SAP and BT, and for financial services institutions such as ABN AMRO, AEMS, NYSE Euronext and Calastone. Kaila has been a coach/judge and mentor for several FinTech accelerators such as SWIFT Innotribe, Plexalglass and Accenture's incubator. In each episode of the series, Kaila and Jacob will delve into the minds of top financial services marketers, uncovering the interesting details of their career journey, the obstacles they navigate in today's ever-evolving market, the standout marketing initiatives that have left a lasting impact, and the driving forces behind their passions. Through in-depth conversations and insightful discussions, listeners will gain valuable insights into the world of financial marketing and the innovative strategies employed by these industry leaders. We hope you enjoy it! Please leave a review and get in touch with us at [email protected] or visit http://www.financialmarketinginsights.com